West Hollywood Planning Commission to Review 34-Story High-Rise at 1000 La Brea Avenue

The West Hollywood Planning Commission is set to review a significant high-rise proposal at 1000 La Brea Avenue, a project that would become the city's tallest building. Located on the former Cemex plant site, the 34-story development by CIM Group, designed by Large Architecture, includes 514 studio, one-, and two-bedroom apartments. It also features 30,000 square feet of ground-floor commercial space and a 676-car garage.

A key condition for development incentives is the inclusion of 128 affordable housing units, catering to moderate-, low-, and very low-income levels. Standing approximately 377 feet tall, the building is envisioned as a gateway into West Hollywood, reflecting the area's ongoing transformation from industrial uses to a more public-facing mix of commercial, residential, and hospitality developments. Digital signage on the podium levels is expected to generate revenue for both the developer and the city.

For developers and investors, this project highlights the potential for high-density, mixed-use developments in transitioning urban corridors, particularly when incorporating significant affordable housing components to secure necessary approvals and incentives.